MASU FW24

MASU FW24

MASU Fall / Winter 2024 

A collection filled with unique fabric choices, refined detailing, and clever use of inspiration. Let’s have a look at Goto his take on Masu in their FW’24 season.

Goto wishes to express beauty in unexpected elements. Like the water droplets on a spiderweb during the morning, creating a contrast. We see this coming back during the show, bats are visibly a big inspiration; noticeable in motives, prints, and make-up. Also, spiders are commonly referred to throughout the show with web motives.

The show expresses a lot of freedom in a punk-like style that is suitable to the contemporary aesthetic. Here are our favorite looks!

RUNWAY
MASU FW24 RUNWAY

MASU FW24 RUNWAYMASU FW24 RUNWAYMASU FW24 RUNWAYMASU FW24 RUNWAYMASU FW24 RUNWAY

Masu Japan FW24

Masu Japan FW24

Masu Japan FW24

CREDITS
Photography by Ruben Hilkens exclusively for LUCENTEMENT.