OSAKA
24TH OF AUGUST
The 24th of August: Osaka's Hidden Gem in Fashion
Nestled in a cozy yet modern space, the minimalist interior design of 24th of August sets the stage for an array of uniquely curated pieces. The boutique’s ethos revolves around celebrating craftsmanship and individuality, offering everything from conceptual apparel, accessories to natural wine.
A Legacy of Craftsmanship
24th of August traces its origins back to 1995, when founder Takayoshi Yamanami opened his first shop under a different name and venue. Initially focused on jewelry, old goods, and vintage LPs, the store evolved significantly over the years. In 2010, Yamanami closed the first store and rebranded in a new venue with the name 24th of August. It marked a new chapter in which its name pays homage to the original store’s closing date, representing significant moments and timeless memories.
“We want our customers to feel like they’ve discovered something special, something that resonates personally,” says Yamanami. “Fashion should evoke emotion and spark dialogue.”
In the past five years, 24th of August has undergone a transformation. The store now places a stronger emphasis on menswear. A recent renovation has also expanded the space, creating a more immersive environment for exploring the store’s curated offerings. The interior’s dark tones, including burned wood and black paint, enhance the atmosphere, perfectly complementing the artisanal garments and unique pieces on display.
Detaj
Takayoshi Yamanami is not only the visionary behind 24th of August but also the designer of Detaj, an artisanal jewelry line founded in 1995, right at the time he started the first store. As Takayoshi originally started as a buyer, he found it difficult to find the jewelry he wanted. This led to him creating his own designs, sparking a journey of endless experimentation. Every Detaj piece is unique and handmade, stemming from Yamanami’s passion for materials and his innovative approach to metalwork. Detaj has continuous collaborations with Rigards and Uma Wang. It demonstrates the mutual respect and recognition these innovative artisans have for each other. And also within the store, there is a wide range of Rigards eyewear and Uma Wang garments available.
The Natural Wine Connection
One of the most striking additions to the store in recent years is its natural wine section. Introduced during the pandemic, when Yamanami’s travel was restricted, his growing interest in natural wine led to its inclusion. He views natural wine much like artisanal fashion — as a pure craft that requires dedication and a deep understanding of materials. The wine bottles are showcased in a beautiful glass display, treated with the same reverence as the store’s fashion pieces, creating a seamless blend of two crafts.
Artisanal and Instinctive Selection
24th of August’s selection process is guided by instinct and a sincere passion for artisanal design. The boutique collaborates with international designers who prioritize craftsmanship over trends. Brands like Uma Wang, Kang, and Nosa Pluna bring boundary-pushing designs and new constructions that align with the store’s ethos.
Exclusive pieces occasionally find their way into the store, but the focus remains on niche, thoughtfully selected items. This daring approach ensures that every garment or accessory feels like a discovery.
Building a Sustainable Future
24th of August continues to evolve alongside the market, seeking out new styles and designers that fit its broader vision. Sustainability remains at the core of its philosophy, with a preference for ethical sourcing and traditional techniques that minimize environmental impact.
Why You Should Visit
Whether you’re a seasoned fashionista or someone simply seeking inspiration, 24th of August in Osaka promises an unforgettable experience. The boutique’s rarest pieces and materials, combined with its minimalist aesthetic and innovative natural wine section, create a space that invites curiosity and learning.
As the fashion world continues to evolve, boutiques like 24th of August remind us why we fell in love with clothing in the first place. So, next time you find yourself wandering the vibrant streets of Osaka, make a stop at this hidden gem. You might just leave with more than a purchase — you’ll leave with a piece of the city’s soul.






