GULLAM is home to a meticulously selected roster of artisanal designers, each contributing their own unique approach to craftsmanship. From Ziggy Chen’s East-meets-West aesthetic to the structured, avant-garde pieces of Leon Emanuel Blanck, the store brings together an eclectic mix of names, including Calmlence, Andrew Driftwood, Atelier Suppan, Geoffrey B. Small, Roggykei, Biek Verstappen, and many more. The selection spans clothing, shoes, and jewelry, creating a comprehensive showcase of handcrafted, small-batch design.

A Thoughtful Approach to Storytelling

One of GULLAM’s standout features is its commitment to educating customers on the brands they carry. Scattered throughout the store, small informational cards accompany each designer’s work, detailing their philosophy, inspirations, and unique processes. This added layer of storytelling makes the shopping experience more immersive, allowing customers - particularly international visitors - to deepen their understanding of what they’re purchasing.

In an industry where much of the craftsmanship happens behind the scenes, GULLAM’s transparent and informative approach feels both refreshing and essential. The store fosters a dialogue between customer and designer, ensuring that every purchase is more than just an acquisition, it’s an appreciation of the time, effort, and artistry behind each garment.

Why Visit GULLAM?

GULLAM offers a rare combination of a seamless shopping experience, a world-class selection of artisanal brands, and a dedication to storytelling. Whether you’re discovering a new designer, appreciating the intricate details of handcrafted fashion, or simply enjoying the fluid, gallery-like layout, the store invites you to engage with fashion in a meaningful way.

For those who value craftsmanship, design philosophy, and an effortless shopping flow, GULLAM is a must-visit destination in Tokyo’s evolving fashion landscape.