RUOHAN is a brand that believes in enriching lives with effortless spirit. Established by Ruohan Nie in March 2021, this everyday luxury womenswear brand has a clear focus on exceptional fabrics, impeccable details, and precise tailoring. The goal is to deliver a timeless wardrobe with subtle attitudes that can be worn and appreciated for years to come.

Inspired by travel, art, and all forms of design, RUOHAN embodies the style of modern minimalism that centers around a neutral color palette. The brand's commitment to understated elegance can be seen in every piece of clothing they create. The designs are simple, yet sophisticated, and cater to the needs of modern women who appreciate quality and comfort in their clothing.

RUOHAN has already garnered significant recognition within the fashion industry. At Shanghai Fashion Week SS22, the brand was awarded the 2021 Lane Crawford x Labelhood Scholarship and Commercial Performance Award. The brand's AW21 collection was selected to showcase at the Harrods x Labelhood pop up in London and Shanghai. RUOHAN has also been involved in the official calendar of Paris Fashion Week since the SS23 season.

RUOHAN's ultimate goal is to become a global brand. The brand has collaborated with over 40 selected retailers in China and has also collaborated with 16 boutique stores in Europe, Japan, and the US. This is a testament to the brand's growing global recognition and their dedication to delivering exceptional quality and style to customers worldwide.

RUOHAN is a brand that understands the importance of enriching life with effortless spirit. Their commitment to exceptional fabrics, impeccable details, and precise tailoring is evident in every piece of clothing they create.



Photography exclusively for LUCENTEMENT by Sarah Chen.