GEOFFREY B. SMALL

‘’JUST ANOTHER BOSTON GUY AW20’’



A new type of collection

“Freeze frame” will be a unique moment for us as artists, and our guests as collectors, dealers and chroniclers of our extreme high value works… to reject an overspeed fashion calendar system… like pausing a video to focus on a critical detail, movement or expression that would be totally missed without doing so. And instead, to view up close and personal: our newest and most advanced research collection to date, and to really begin to experience the incredible range of our extreme
handmade technologies, designs, fabrics, materials, treatments and details in a manner that is simply not possible in a typical runway fashion show presentation format or rhythm. This approach will also lead us to create a different type of Paris collection than one designated for a runway presentation, one that can create single pieces and articles more rich in detail and story than otherwise possible.


Official video release